https://www.dennisksendzov.com/blog/ Short essays from the agency floor by Dennis Ksendzov, CMO at Influencer Advisory. en-CA Fri, 23 May 2026 00:00:00 +0000 https://www.dennisksendzov.com/blog/how-brands-find-creators.html https://www.dennisksendzov.com/blog/how-brands-find-creators.html Fri, 23 May 2026 00:00:00 +0000 The 4-signal vetting framework Dennis Ksendzov and Influencer Advisory use before pitching a creator. Audience overlap, sponsored lift, repeat history, comment authenticity. Dennis Ksendzov https://www.dennisksendzov.com/blog/why-cac-rises-and-what-fixes-it.html https://www.dennisksendzov.com/blog/why-cac-rises-and-what-fixes-it.html Fri, 23 May 2026 00:00:00 +0000 Paid auctions compound up; creator partnerships compound down. Dennis Ksendzov on the math behind 25-60% CAC reduction. Dennis Ksendzov https://www.dennisksendzov.com/blog/what-a-good-influencer-deal-looks-like.html https://www.dennisksendzov.com/blog/what-a-good-influencer-deal-looks-like.html Fri, 23 May 2026 00:00:00 +0000 Flat, hybrid, performance, affiliate, ambassador — five deal structures and when each one wins. From Dennis Ksendzov at Influencer Advisory. Dennis Ksendzov https://www.dennisksendzov.com/blog/creator-vetting-checklist.html https://www.dennisksendzov.com/blog/creator-vetting-checklist.html Fri, 23 May 2026 00:00:00 +0000 Comment authenticity, sponsored view ratio, posting cadence, repeat brand history, audience overlap, content fit, response rate. The checklist Dennis Ksendzov uses. Dennis Ksendzov https://www.dennisksendzov.com/blog/influencer-marketing-vs-paid-ads.html https://www.dennisksendzov.com/blog/influencer-marketing-vs-paid-ads.html Fri, 23 May 2026 00:00:00 +0000 A two-axis test for picking the right channel — by consideration time and brand familiarity. From Dennis Ksendzov, CMO at Influencer Advisory. Dennis Ksendzov