Writing · Dennis Ksendzov
From the agency floor. No platitudes, no listicles padded for word count. Just the patterns Dennis Ksendzov sees across the brands we run programs for at Influencer Advisory.
The vetting framework we use before a single email goes out.
Paid channels saturate. Creator relationships compound. Here's the math.
Deal-structure cheat sheet — flat, hybrid, performance, affiliate, ambassador.
What we score before a creator gets pitched.
Not either-or. A two-axis test for picking the right channel.