[ INFLUENCER MARKETING / TORONTO ]
Dennis Ksendzov
Senior Partnerships Manager at Influencer Advisory
I help brands work with creators who actually move the needle.
I'm the Senior Partnerships Manager at Influencer Advisory. I have worked every side of the creator business. I sold sponsorships for creators first, now I buy them for brands, and I coach YouTube channels on the side.
I helped build the agency from nothing to more than 50 brands, and I built the database we price our deals from, which holds hundreds of thousands of sponsorships across tens of thousands of brands. It is the reason we can tell a brand what a creator is actually worth instead of guessing off follower count.
The old math was broken. Brands were paying $30,000 for a single sponsored video that didn't move a single sale. We work from a different idea, don't pay creators like billboards, pay them like partners whose value compounds.
I run creator budgets from four figures a month up into six, and most of the brands we sign are still with us past 90 days.
I find the creators, close the deals, and track sales per creator against a code, so we see the number every week instead of at the end.
The scoring system
I wrote what we check before anyone gets pitched: audience buying power, whether a creator repeats with sponsors, whether the comments are real people, and a 5 percent regular viewer floor. It is why most brands stay well past 90 days.
Coaching YouTube channels
On the side I turn channels into businesses, building a high ticket offer off the audience they already have. Rated 5 out of 5 by every creator who has reviewed the work over the last year, including Football Fundamental and The Behavior Panel.
[ WATCH ]
Influencer marketing, on camera.
I run creator budgets for brands, and I say what I learn out loud. How to scale a program, what a celebrity deal costs, where brands lose money. All of it goes up on one channel.
My own channel. Longer videos on how brands should work with creators: scaling a program, celebrity deals, the mistakes that waste budget. The ten newest are below, no Shorts. Every one of them opens on YouTube.
New videos most weeks. The creator interviews live on the podcast.
[ WHAT I WORK ON ]
Three things, every week.
Most influencer budgets die from one of three mistakes, the wrong creator, a weak brief, or the wrong deal. This is where my week goes.
01 / Creator vetting
We score every creator before we pitch them, never on follower count alone.
Audience overlap, sponsored-post performance, repeat-brand history, comment authenticity.
02 / Brand strategy
The brief is the deal. Most brands send a feature list and wonder why nothing converts.
We rewrite briefs so the creator can sell the way they already sell, not read a press release.
03 / Deal structuring
The wrong structure is why most influencer campaigns lose money.
Flat fee, performance, hybrid, affiliate, ambassador. Get this right and CAC drops the same week.
Most brands still
pay creators like billboards.
Pay them instead like
partners whose value compounds.
[ DENNIS KSENDZOV / INFLUENCER ADVISORY ]
[ THE LONGER VERSION ]
I help brands find the right creators, write briefs those creators can actually sell from, and structure deals that pay for themselves.
Before this I worked across direct-response and growth marketing, paid social, SEO, and lifecycle email. I moved into influencer marketing after watching too many brands burn budget on the wrong creators. The vetting and deal-structuring layer was where the real margin was hiding.
I'm based in Toronto, and I put what I learn on camera instead of leaving it inside the agency. Read the full bio.
[ WHERE YOU'LL FIND ME ]
Same Dennis, every platform.
If you searched my name and landed here, here's where the real work lives.
[ BOOK A CALL ]
Book a call with me.
Pick a time that works for you. It's a 15 minute call about your creator program.