DK
[AGENCY]

[ NOW / UPDATED AUGUST 2026 ]

What I'm working on

A live snapshot. Inspired by the /now movement, a simple page that says what you're focused on right now, updated whenever it changes.

[ RIGHT NOW ]

Three things I'm focused on this quarter.

01

Scaling Influencer Advisory's ambassador-program book

We're moving more brands off one-off sponsored posts and into 3 to 6 month ambassador relationships. The CAC math is dramatically better, but it requires a different sales conversation. Most of my week is spent rebuilding the brief and onboarding flow to make this the default path.

02

Sharpening the creator-vetting model

Our internal scoring model uses 4 signals to predict whether a creator will bring sales for a given brand. I'm working with the team on adding 2 new signals (repeat-brand sentiment and comment-velocity ratio) that I think will lift hit rate by another 10 to 15 percent. Quietly iterating against historical campaign data first.

03

Putting more of it on camera

Most of what I know about influencer marketing has stayed inside the agency. I'm putting more of it out on The Brand Growth Podcast, on my own channel, and on LinkedIn. The goal is a steady run of interviews and breakdowns, no padding.

[ WHERE I'M NOT ]

What I'm explicitly not doing.

Saying no is a competitive advantage. The list of things I've stopped doing this quarter, in case it's useful.

  • One-off sponsored posts under $5k, the unit economics don't justify the operational overhead anymore
  • Brand pitches without a defined target customer, we kept getting calls that turned into "help us figure out who we sell to"
  • Creator marketplaces, none of them solve the vetting problem, they just speed up bad matches
  • Speaking at conferences without a clear audience overlap with influencer-marketing buyers

[ ALWAYS OPEN TO ]

What I'll always say yes to.

  • Intros to direct-to-consumer brands spending $50k+/month on paid acquisition who haven't seriously tested creators yet
  • Podcast appearances on marketing, growth, DTC, or creator-economy shows
  • Coffee with other agency founders, in Toronto or virtually
  • Conversations with creators (especially in supplements, fashion, fitness, food, finance) about how brands actually pick partners

[ REACH ME ]

Email is the fastest way.

LinkedIn works too: linkedin.com/in/dennisksen

ALICE@INFLUENCERADVISORY.COM