Now — what Dennis Ksendzov is working on

Right now

Three things I'm focused on this quarter.

1. Scaling Influencer Advisory's ambassador-program book

We're moving more brands off one-off sponsored posts and into 3 to 6 month ambassador relationships. The CAC math is dramatically better, but it requires a different sales conversation. Most of my week is spent rebuilding the brief and onboarding flow to make this the default path.

2. Sharpening the creator-vetting model

Our internal scoring model uses 4 signals to predict whether a creator will drive sales for a given brand. I'm working with the team on adding 2 new signals (repeat-brand sentiment + comment-velocity ratio) that I think will lift hit rate by another 10 to 15 percent. Quietly iterating against historical campaign data first.

3. Writing more, in public

Most of what I know about influencer marketing has stayed inside the agency. I'm shipping more here on the blog and on LinkedIn. The goal is one essay every two weeks, no padding.

Where I'm not

What I'm explicitly NOT doing.

Saying no is a competitive advantage. The list of things I've stopped doing this quarter, in case it's useful.

One-off sponsored posts under $5k — the unit economics don't justify the operational overhead anymore
Brand pitches without a defined target customer — we kept getting calls that turned into "help us figure out who we sell to"
Creator marketplaces — none of them solve the vetting problem; they just speed up bad matches
Speaking at conferences without a clear audience overlap with influencer-marketing buyers

Always open to

What I'll always say yes to.

Intros to direct-to-consumer brands spending $50k+/month on paid acquisition who haven't seriously tested creators yet
Podcast appearances on marketing, growth, DTC, or creator-economy shows
Coffee with other agency founders, in Toronto or virtually
Conversations with creators (especially in supplements, fashion, fitness, food, finance) about how brands actually pick partners

Email: alice@influenceradvisory.com · LinkedIn: linkedin.com/in/dennisksen