[ FAQ / DENNIS KSENDZOV ]
Questions people ask
Short answers to what people actually search for when they look up my name. If you want the longer version, read the full bio.
[ THE ANSWERS ]
Nine of them, in plain words.
Who is Dennis Ksendzov?
I am Senior Partnerships Manager at Influencer Advisory, an influencer marketing agency in Toronto, Canada. I match brands with creators, rewrite the briefs those creators sell from, and structure the deals. I also host The Brand Growth Podcast.
Is this the same Dennis Ksendzov who comes up in mining?
No. A different Dennis Ksendzov shows up in mining and engineering results. I am the one in influencer marketing, in Toronto, and this site is mine.
What does he actually do day to day?
Three things, every week. Score creators before anybody pitches them. Rewrite the brief so the creator can sell the way they already sell. Pick the deal structure, because the wrong one is why most influencer campaigns lose money.
What is Influencer Advisory?
The agency I work at. It runs influencer programs for direct-to-consumer brands. I helped grow it past 50 brands and built the sponsorship database it prices deals from.
What podcast does Dennis Ksendzov host?
The Brand Growth Podcast. I sit down with marketers, agency founders and creators who have actually built influencer programs and ask where they started, what it cost, what broke, and how they proved it worked. It is filmed in Toronto and it is on YouTube.
Where can I watch his videos?
Two channels. The Brand Growth Podcast carries the interviews and the clips cut out of them. The Dennis K channel carries solo breakdowns of brand programs.
What does he speak about?
Creator vetting, what customer acquisition actually costs over time, and how to structure an influencer deal. Conference talks, panels, workshops and podcast guest spots.
How does he pick creators for a brand?
On four signals, never on follower count. Audience overlap with the brand's customer, how the creator's past sponsored posts performed, whether brands came back to them, and whether the comments read like real people.
Where is Dennis Ksendzov based?
Toronto, Canada. The podcast is filmed there and most of the brands I work with sell into North America.
[ EVERYWHERE ELSE ]
Same Dennis, every platform.
If you searched my name and landed here, this is where the real work lives.